conceptual
creative digital
Everyone whose life meets coffee has its own story with it. Espresso Club Azerbaijan‘s story is an adventure from Italy to Baku. Since 2018, it has a mission of inspiring local coffee lovers for new stories and always delivering high-quality coffee.
THE PROJECT
The company was preparing to start an activation campaign for its launch in October 2018. The campaign was going to include the degustation of the product at their showroom. However, until the big day arrives, the client wanted to get some brand awareness. So that they would also make sure there’ll be enough people participating in the degustation during the activation campaign.
THE AGENCY
Leo Burnett came to me to get the job done. What a brilliant opportunity! You know why? Because this was only about the concept! No need to sell anything or push CTAs towards innocent customers (oh, my poor targets). It was pure art.
THE CONCEPT
I developed the “LEARN WHILE WAITING” concept. It’s consisted of a simple idea of delivering exciting facts related to espresso, coffee, and its culture creatively and entertainingly. I wrote the copy and came up with a bunch of creative visual poster ideas.
The brand gained the awareness it aimed while gathering around knowledgeable audience interested in espresso, the product it was going to launch.
THE CREATIVE
Additional to this concept, I’ve also come up with a few creative and artistic poster ideas on the topic. You can check some of them here too.
September-October 2018
CREATIVE POSTERS
“LEARN WHILE WAITING” CONCEPT VISUALS
Espresso is so vital to Italians that the government regulates what can be called “espresso.”
The effects of caffeine last 8-12 hours, depending on the person.
Caffein kicks in after 15-20 minutes. It means that the espresso you drink in the morning before leaving home will have already made you ready for a workday when you arrive at the office!
Espresso isn’t a specific type of bean, but it is how you brew it! It uses high pressure to force hot water through finely-ground coffee beans.
Espresso has several significant health benefits, including enhancing your long-term memory, increasing your attention throughout the day, increasing weight loss by suppressing your appetite, and reducing the risk of stroke and diabetes.
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